Posted on February 12, 2019
10 tips to sell more APIs or Excipients without spending a single dollar
The global market changes at a pace we have never seen before. More and more business rely on digital marketing and pharma is not an exception of this rule. Actually, the pharma market with all of its segments is probably one of the biggest business systems that’s in the process of migrating online. For example, some of the biggest pharmacovigilance companies in the world with thousands of employees already operate almost exclusively online. Pharmaoffer is a modern way of doing b2b business. It's a similar approach like Booking.com, Airbnb or Amazon but then for pharmaceutical raw materials. Buyers can search for APIs or Excipients and we show all available suppliers. Companies on top of our result page get 83% more orders than other companies. Are you selling APIs/Excipients and are you curious about how to draw the attention of our search engine and buyers? Read on, this article is all about optimizing an account on Pharmaoffer, so once you set it up, you can touch the ground running!
Visual identity is important. More than you might think. If buyers like what they see, it’s more likely they will read what you have to offer.
At Pharmaoffer, we like logos in good resolution and strictly to the point. What’s more important, buyers visiting our site tend to click companies with clean, professionally designed logos.
2. Company description
Not so long ago, we wrote about the perfect elevator pitch. Now it’s time to think about search bar pitch. Write a short, compelling story of what your company does and what makes you the best in the field. Remember, we are a search engine, pick your words wisely! It's all about Search Engine Optimization (SEO).
Add all your products to the dashboard. Be aware of the fact that the Pharmaoffer database includes many languages and also CAS numbers. By adding all your products, you can be sure that people from all over the world, speaking different languages can find your products.
4. MOQ (Minimum Order Quantity)
As a buyer, you don’t want to send 20 inquiries for one product and suppliers don’t like these “bulk” inquiries either. By setting your minimum order quantity, you can be sure you eliminate the number of wasted inquiries.
5. Available Certificates
At Pharmaoffer, we appreciate all sellers. However, your buyers are looking for credibility. Make sure you point out what certificates your products have. The better the qualifications, the higher the chances to make a sale!
It’s effortless to manage your setting within your dashboard, you can show for each product if you have for example a GMP, DMF or CEP available. Everyone will see your qualifications with grey check marks.
6. Uploaded Certificates
Like mentioned above, available certificates are critical in the pharmaceutical market. To reach a higher rank, you have to upload your quality documents. Buyers will now see green checkmarks. During an inquiry, they can also ask the supplier for permission to download the documents. Only after the approval of the supplier, the buyer will be able to download the documents. This tool will speed up the entire order process from inquiry until delivery.
7. Certificate of Analysis
It’s important to upload at least a CoA. Your potential customer will now only contact you after he’s sure about the quality and specifications of your product. After uploading documents, Pharmaoffer will always ask you for the expiry date. We will notify you when your certificates are almost expired. This will keep all information up-to-date.
8. Reply time
Our goal is to speed up the entire order process. A quick reaction is essential. We monitor the time between the inquiry request of the buyer and the response by the supplier. On our result page, you’ll see the average reply time of each supplier.
9. Address and website
You can let anyone know the address of your company. If you have more plants than we suggest to take the address of your sales office. Anyone who is logged in can see your company address.
Share your website URL. Many users on Pharmaoffer visit the company’s website before sending an inquiry. If your site contains different languages, copy paste the URL with the English language to increase your sales worldwide. Search engines like Google, Bing or Baidu will also give your company’s website a higher rank in their result ranking when they see that high-quality websites are linking to your website.
10. Invite your colleagues
Pharmaoffer is built for the entire company. Some people are responsible for Marketing, Sales or Purchase. You can invite for example sales colleagues so they can deal with inquiries and new orders.
If you are selling APIs or Excipients but you don't have an account yet, make sure you start increasing your sales online now. You can register for free here!