From Vision to Reality: The Developers Behind Pharmaoffer’s Platform
Tânia Marante | Posted on July 04, 2024
Introduction
Pharmaoffer.com is more than just an online directory. It is a glimpse of what’s to come for the slow-to-adapt pharmaceutical industry. And the backbone of our platform? A committed in-house innovation team made of development and product specialists who know how to tackle the challenges related to the platform itself, stay up to date with new technologies and implement the necessary changes for Pharmaoffer.com’s growth and efficiency.
Team Dynamics and Vision
In this blog, we delve into the mechanics of our innovation team to talk to Product Owner David Blok and Full Stack Developer Sorin Ionescu to explore the team’s daily life operating a 24/7 platform.
David Blok
Product Owner
“Unlike most pharma companies, our product is the platform itself” — says David, explaining that Pharmaoffer is a SaaS solution, meaning Software as a Service, made specifically for the pharmaceutical sector.
“Our development team is dedicated to maintaining and actively enhancing the platform through new features and robust functionalities that address our users’ unique needs” he adds.
Recent Platform Enhancements
Talking about features, it was our cue to find out what’s new with our platform. The team explained that the latest changes are related to making it easy for buyers to contact API suppliers while maintaining (and increasing) the lead quality for the suppliers.
“These improvements can make initiating contact and maintaining communication through our platform easier, significantly improving user engagement and satisfaction,” they explained.
Daily Operations and Collaboration
When asked about their day-to-day operations, our team described starting each day with a stand-up meeting to discuss progress and strategize on upcoming tasks, which they prioritize by communicating among developers and across departments.
Sorin Ionescu Fullstack Developer
“We interact with sales and marketing to ensure user feedback and needs are on the team’s priority agenda so we can continually enhance our platform’s user experience,” stated Sorin.
Integrating feedback from all fronts ensures that the platform meets and exceeds user expectations, making our users an integral part of our development process.
Advantages of an In-House Team
We then shifted gears and asked about the reasons for having an in-house development team. Choosing to build a development team is very beneficial to Pharmaoffer for many reasons.
One big reason the innovation team described is that it reacts swiftly to technological changes and new market demands while aligning closely with Pharmaoffer’s long-term goals and philosophy.
“Having a team means we can quickly redirect our strategy and implement changes without the lag time typically involved with external personnel,” they both explained.
“Adapting on the fly is important in our regulation-bound pharmaceutical context,” they reinforced.
David responds to every request to the development team.
Commitment and Security
Another reason to have a team present is that they are inevitably more committed to the platform’s integrity and longevity. They maintain a rigorous standard of quality and consistency simply because they are as invested in the product’s success as the company itself. How does this commitment show in their daily life?
“We use the best-performing tools to ensure our system’s scalability and robustness. Our team uses the agile methodology, which provides the flexibility and responsiveness necessary to address issues swiftly and efficiently,” said Sorin.
“This robust infrastructure can really support our growth without compromising the high quality our users expect.”
Sorin, ensuring the scalability and robustness of our system.
As David explained, the team develops each feature and deploys every update, ensuring that security is included and integrated into the architecture of Pharmaoffer’s solutions.
Industry Challenges and Future Outlook
For our last topic, we discussed the industry challenges. Navigating the digital transformation within the pharmaceutical industry is a complex endeavor with its own unique challenges.
“We are constantly reminded of how traditional many pharmaceutical systems are. This makes our role a lot more than coding: we need to meet our users where they are and understand their specific constraints to progressively turn them into an opportunity to optimize,” the team explained.
“By doing so, we’ve modernized essential operations, making it easier for our users to conduct business in a transparent and comfortable way.”
Looking forward, the journey of digitalizing the pharmaceutical industry is far from over. But our team is dedicated to transforming mindsets one user at a time. Join us and follow Pharmaoffer.com’s journey below.
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As a supplier, you can receive leads throug Pharmaoffer. However, if you want to showcase your company as the leader in the game, you should consider going for top ranking. The higher the ranking, the more inquiries you can expect. You can also boost your products by highlighting them with a higher position.
Take the spotlight with top ranking!
As a supplier, you can receive leads throug Pharmaoffer. However, if you want to showcase your company as the leader in the game, you should consider going for top ranking. The higher the ranking, the more inquiries you can expect. You can also boost your products by highlighting them with a higher position.
Showcase your USPs
We believe in quality leads. We want buyers to approach suppliers that fit their business. Suppliers can show their unique selling points. By doing so, buyers understand better why they should work with you.
Showcase your USPs
We believe in quality leads. We want buyers to approach suppliers that fit their business. Suppliers can show their unique selling points. By doing so, buyers understand better why they should work with you.
Certifications
Then we're coming to one of the most important aspects; which certificates can you provide along with the API. This will help the buyer a lot during their sourcing process. Buyers can also make a selection of relevant suppliers by using the filters.
Certifications
Then we're coming to one of the most important aspects; which certificates can you provide along with the API. This will help the buyer a lot during their sourcing process. Buyers can also make a selection of relevant suppliers by using the filters.
Show them who you are!
Last but not least, who is your company? When was it esteblished? How many employees are working for the company? We've put here everything the buyer needs to know. There is even a link to your LinkedIn company page. For more info, they can proceed to your company page.
Show them who you are!
Last but not least, who is your company? When was it esteblished? How many employees are working for the company? We've put here everything the buyer needs to know. There is even a link to your LinkedIn company page. For more info, they can proceed to your company page.
Company information + identity
Your company page on Pharmaoffer is the place where buyers can find everything they want to know about. It's the first step in creating trust. We show information such as pictures, addresses, opening hours, your unique selling points, etc. You are also able to edit the information yourself.
Engage with potential clients Today, companies spent more time on content then ever before. If there are interesting articles about your company, LinkedIn posts, or upcoming events, or you want to invite our clients to follow you on socials, everything is possible!
Share your product portfolio
There are some pretty well know pharmaceutical companies in the market. But that doesn't always mean that everyone knows which APIs they're selling. On your company page, you can show an overview of all products you're selling, including the available documents, MOQ, country of origin, whether you're the manufacturer or distributor.
Show them who you are!
All our company pages are in the same format, which makes it easier for our clients to compare suppliers quicker. If you want to know quickly how many employees there are working at a supplier or want to know when they were established, you'll find it in a blink of an eye. For more information, we motivate our clients to visit your website.
Only API buyers
At Pharmaoffer, we concentrate solely on Active Pharmaceutical Ingredients (APIs) and other ingredients like intermediates. This ensures that the leads you receive are exclusively from companies seeking APIs, maximizing the relevancy of your prospects. Bypass the noise and connect with leads that matter.
Verified buyers
Your time is valuable, and we understand the importance of dealing with serious buyers. That's why we verify all the buyers on our platform, ensuring you receive inquiries from legitimate and trustworthy businesses. Say goodbye to spam and unqualified leads!
Buyers profile
Knowledge is power. With every inquiry, you get an insightful profile of the buyer, providing you with valuable information about their company, requirements, and more information generated by the Pharmaoffer verification team. This allows you to see immediately if the buyer is relevant to you.
Direct contact
In business, clear communication is key. That's why we've created a system that promotes direct contact between you and potential buyers. When you receive a lead, you can connect with the buyer directly in a way that suits your preferences. This facilitates smooth negotiations, enables quick responses, and helps build meaningful business relationships. So, to be clear, Pharmaoffer is not involved in the order and doesn't take any commission on it.
Your performance
If you become a supplier on Pharmaoffer, you want to know how you perform, not only in terms of leads but also based on brand awareness. In other words, how many people have seen your company? Very important, of course!
Trends on your products Sometimes there is an increase in demand for certain APIs. This can be based on shortages, problems in the supply chain, a research breakthrough, etc. You'll find those trends first in your analytic reports on Pharmaoffer.
Your target audience
Our analytic reports are interactive, which means that you can filter on everything you'd like to know. For example: Which of my products were most popular in Europe in the last 30 days? Or, show me which products are most popular for CMOs in India in the last year.
David responds to every request to the development team.
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