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The future of pharma: 5 things that will change the pharmaceutical industry

The world is changing, and so the pharma market is. The pharmaceutical industry is one of the most strict and regulated markets, which is not strange because the entire industry is built on procedures and double-checks to guarantee safe medicines. The downside, however, is that it made the market conservative without room for innovation. We are at the beginning of some significant changes in the pharmaceutical industry: In this blog, I'll share with you 5 things that will change the pharma market in the next 10 years!

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The downside of cheap APIs


How China became the pharma ruler of the world

Having access to medication is one of our basic needs. So, it makes sense that healthcare is one of the largest industries worldwide. Your medicine can technically be produced anywhere in the world but the chances that the key ingredients of your medicine are produced in China are high. In this article, we’ll give you an insight on how China has managed to achieve this market position.

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What are APIs (Active Pharmaceutical Ingredients)?


Probably the first thing that comes to your mind when talking about the pharmaceutical industry are companies that produce medicines. All over the globe, there are lots of companies that produce medicines. From big pharma companies such as Novartis, Pfizer, and Johnson & Johnson to local pharmacies, which are, in some cases, able to make medicines on patient level. And, of course, everything in between. 

All these medicine makers need APIs to produce medicines.

But, what are APIs?

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Are they working today on the other side of the world?

We all want to receive a reply to our email 30 seconds after we have sent it. But if you are globally focused it can be midnight in the country of your contact or even worse, weekend. Not all countries work from Monday to Friday, so what are the international working days? And how many hours a week are our fellow creatures at the office on the other side of the world? Also for marketing professionals, it's important to know whether their ad or content for their targeted audience will be posted on a working day or in the weekend. To make life easier we have created a list of all working days of each country.

For the local time of each place, you can use this website.

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Online marketing in pharma; where to start?

The behavior of your potential client is changing. The Corona pandemic has forced everyone to work remotely, and the new generation purchasers are born with the internet. Reaching these millennials asks for a different approach. Today, companies can't ignore their online strategy anymore in order to survive. 

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